Privacy Policy

Nov, 8 2024

Introduction

This Privacy Policy explains how Saxon Financial Insights (operated by Colin Eldridge) collects, uses, and protects your information when you visit our website at saxonfinance.co.uk. We do not collect personal data through registration or databases. This policy applies solely to information gathered automatically via standard web technologies.

Information We Collect

When you visit our website, we automatically collect certain non-personal information through standard web technologies, including:

  • IP address and approximate geographic location
  • Browser type and version
  • Operating system
  • Pages visited and time spent on site
  • Referring website or search engine
  • Standard server log data

This information is collected anonymously and cannot be used to identify you personally without additional data that we do not hold.

How We Use Information

The information we collect is used solely for the following purposes:

  • To analyse website traffic and user behaviour
  • To improve content relevance and site performance
  • To ensure the website functions correctly
  • To comply with legal obligations

We do not use this data for direct marketing, profiling, or any form of automated decision-making.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and analyse site usage.

Types of cookies we use:

  • Essential cookies: Necessary for basic site functionality
  • Analytics cookies: Used by third-party services to measure traffic
  • Advertising cookies: May be used by advertising networks to serve relevant ads

You can manage or disable cookies through your browser settings. Disabling cookies may affect site functionality.

Third-Party Services

We use third-party services to support our website operations, including:

  • Google Analytics: To understand how visitors interact with our content. Google Analytics anonymises IP addresses and does not collect personally identifiable information.
  • Advertising networks: Such as Google AdSense, which may place cookies to serve ads based on your browsing behaviour across the web.
  • Content delivery networks: To improve site speed and reliability.

These third parties have their own privacy policies and are responsible for their own data practices. We do not control or endorse their policies.

Data Security

We implement industry-standard measures to protect the confidentiality and integrity of the data we collect. However, please note that no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of data transmitted via the internet.

We do not store personal data in databases or retain any personally identifiable information beyond what is necessary for temporary server logs, which are automatically deleted after a reasonable period.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

  • The right to be informed about how your data is used
  • The right to access any personal data we hold about you (if any)
  • The right to request deletion of your data
  • The right to object to processing for direct marketing
  • The right to withdraw consent where applicable

As we do not collect or store personal data, most of these rights do not apply. However, you may contact us to request information about the data collected via cookies or server logs.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any material changes will be posted on this page with an updated Last Updated date. We encourage you to review this policy periodically.

Contact Information

If you have any questions about this Privacy Policy, or wish to exercise your data rights, please contact:

Colin Eldridge
CN Tower
290 Bremner Blvd
Toronto, ON M5V 3L9
Canada
Email: [email protected]

Last Updated: 5 April 2024